Amazon and Walmart Tap Imaging Tech to Improve eCommerce Experience

Amazon and Walmart want to make the online shopping experience more intuitive in an effort to empower customers eCommerce engagement.

Amazon Image Search

Amazon, for its part, has been developing its search capabilities through its Amazon Lens tools. The eCommerce giant shared the news release Monday (July 22) how technology enables customers to upload images to find products similar to those that appear, to do the same with real-time shots directly from the machine’s camera. and scanning barcodes on items to see the Amazon product page.

Of course, consumers want technology that provides a smooth search experience. Study “AI-Enabled Payments Improve Consumer Choices,” PYMNTS Intelligence et ACI Worldwide partnership, found that 84% of consumers search online for artificial intelligence (AI) every week and 52% receive AI-powered product recommendations online.

Walmart Virtual Trial

So is Walmart clearly testing to increase the visual capacity of its eCommerce platform. On Tuesday (July 23), the company released “Adaptive Retail Report,” which contained the results of a survey that examined consumer interest in technology such as testing and other features to see how things would play out in the real world.

“Technological advances such as augmented reality and artificial intelligence are changing the way consumers interact with retailers,” said Richard Kowalski, academic analyst and senior manager, business wisdom to Customer Technology Association, said in a statement included in news coverage. “Recent research from Walmart and Morning Consults shows that consumers have high expectations for how technology will improve their shopping experience in the future.”

This focus on technology to try and see the vision suggests that Walmart may want to increase its presence in the space, through its beauty, clothing. and tools digital test offerings.

These Technologies Affect Trader’s Choice

Indeed, having a clear, simple digital experience can be the key to winning and maintaining customer loyalty. PYMNTS Intelligence Report “Features of the Internet That Make Consumers Shop Through Brands, Merchants, or Marketplaces,” created in partnership with Adobefound that 40% of surveyed consumers said that they consider how easy it is to find a merchant’s online store when choosing a digital merchant.

In addition, there is interest among consumers in omnichannel shopping experiences, according to a report by PYMNTS Intelligence “How We’ll Pay Report: How Connected Devices Enable Multitasking Among Digital-First Consumers,” based on a survey of more than 4,600 consumers in the United States. The survey found that, among the 95% of consumers with connected devices, 39% would be happy to use an app on their phone to see how a piece of clothing will look on them before buying, and 5 % already does this. In addition, 38% said that they would like to use virtual technology to see how things look in their room before buying, and 6% are already doing this.

As Amazon and Walmart invest in advanced imaging technologies, they are setting new standards for the online shopping experience. By making their platforms visually appealing and interactive, these retail giants are not only meeting the expectations of current customers but also shaping the future of eCommerce.

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